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Date(s) - 10/29/2016
9:00 am - 8:00 pm

Mexic-Arte Museum


Image: Parade participants proceeding down Congress during Viva la Vida 2015. Photo by Sixto-Juan Zavala. 

Image: Parade participants proceeding down Congress during Viva la Vida 2015. Photo by Sixto-Juan Zavala.

Mexic-Arte Museum is thrilled to announce its annual Viva la Vida Festival on October 29, 2016 from 12:00pm – 8:00pm in downtown Austin. This year, Austin’s largest and longest-running Day of the Dead event features a grand procession and street festival (from Congress to San Jacinto) with artist vendors, live music, food trucks, and community altars. Art activities for children and families will be also be available in the neighboring Frost Bank Tower Plaza, where the public will have an opportunity to take pictures with parade props, including large-scale moving sculptures and mojigangas.

Additionally, the festival grounds have expanded this year to include Brazos Hall, where the public can enjoy even more vendors, face painting, lively performances, and a costume contest. On the Brazos Hall rooftop, the Members’ Cocktail Lounge will spotlight handcrafted specialty beverages for Museum Members and patrons.

Mexic-Arte Museum remains open during the exhibitions of Icons & Symbols of the Borderland (main gallery) and Community Altars: A Celebration of Life (annex gallery).

The 2016 event is co-sponsored by the City of Austin.
Date: October 29, 2016
Parade staging: 9:00 a.m.
Parade launch: 12:00 noon
Route: The parade will gather on 5th street between I35 Northbound Frontage Road and Waller Street, traveling west on 6th street to the festival location at 4th and Congress.
Special Parade Component: An homage to Mexico’s most popular singer, the late Juan Gabriel AKA “El Divo de Juarez”
Admission: FREE

Date: October 29, 2016
Street Location: 4th Street between Congress and San Jacinto
Featuring: Vendors, live music, costume contest
Indoor Location: Brazos Hall (1st floor), 204 E 4th St, Austin, TX 78701
Featuring: Food trucks, face painting, outdoor decorations, dance performances, photo booth
Time: 12:00 noon—8:00 pm
Admission:  Free

Date: October 29, 2016
Location: Brazos Hall Rooftop, 204 E 4th St, Austin, TX 78701
Time: 12:00-8:00 pm
Admission: Members and patrons only

Icons and Symbols of the Borderland (Sept. 16–Nov. 13, 2016)
Community Altars (Sept. 16–Nov. 13, 2016)
Location: Mexic-Arte Museum, 419 Congress Avenue, Austin, TX, 78701
Time 10:00 – 6:00pm
Admission: $5.00

Date: October 29, 2016
Location: Frost Bank Tower Plaza, 401 Congress Avenue, Austin, TX 78701
Time: 12:00pm-6:00pm
Admission: Free


Participants are needed for all sections of the parade, including pre-Columbian, Mexico Lindo, and Austin Weird. People of all ages dressed in skeleton costumes, families, university groups, portable altars, noise makers, chihuahuas, Aztec dancers, samba dancers, Ballet Folkloricos, and colorfully decorated cars will gather and assemble a joyful procession.

To participate in the parade, register here.
To register for a volunteer shift, please sign up here.

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